What's Included With The Playbook:
There are 7 key areas The Playbook evaluates to create a complete plan of action for your business. A brief description of each key area is included below:
Local Business Market Assessment – What is possible for your business in your market.
- Keyword Strategy (Core Terms, Geographic Qualifiers, Etc.)
- SEO Competitor Analysis (What will it take to rank on the first page – What will it take be number 1)
- Where you are now (website rankings, conversion, etc.)
Website Conversion Optimization
- Calls to action
- Location of elements (phone numbers/forms/trust factors)
- Navigation
- Graphics / Text Use
- Disclaimers (FTC stuff)
- Loading Times
Income Optimization
- Additional income sources to consider (Sponsored ads, affiliate programs, joint ventures, back end sales, email marketing etc.)
Onsite SEO
- 45 point SEO checklist for spotting problems/opportunities
- Task by task plan for improvements to website. (From basics to advanced, short term to long term)
Offsite SEO
- Current inbound link evaluation.
- Social media assessment.
- Task by task offsite linking program (From article marketing, to directories to social bookmarking and social media.)
Online Advertising (Pay Per Click)
- Analysis of existing online advertising campaigns (titles, ads, call to action, keyword density, keyword relevancy, negative keyword possibilities, CTR rates, landing pages, conversions/conversion tracking, geographic targeting and demographic targeting options).
- Task by task recommendations for improvements to existing campaigns or creation of new ones.
Tracking
Continual improvements are the key to dominating your market online – but you can’t improve what you don’t measure.)
- Existing tracking assessment (what do you track, what don’t you track.)
- Task by task plan for tracking what is necessary to increase conversions, profits, and sales.
Very knowledgeable about SEO techniques and PPC campaigns. I can't wait to see the results!
Mike - suwaneeanimalhospital.com
Fantastic job! Went above and beyond my expectations. And your responses are always full of real meat-and-potatoes answers.
Mike - ruliving.vom
Thanks so much for a real game plan. I had no idea how much time and money was being wasted. Also, your simpe suggestions have increased my conversions by 50%. Thanks again!
Mark - creditrepairshield.com
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Bonus: Online Marketing Course Materials ($350 Value)
A Step-by-Step Guide to DIY Advertising On the World's Favorite Search Engine ($89.95 value)
DVD Series delivered straight to your door (free shipping.)
27 Topics - From Campaign Structure to Quality Score. From Contextual Advertising to Landing Pages. From Geo Targeting to Conversion.
SEO 101 - Mastering the Basics of SEO($69.95 value)
Immediate Access - 29 Videos Delivered Online - From On Page Optimization to Offsite Linking Programs, Article Marketing and More.
Web 2.0 Marketing - Mastering Social Media($69.95 value)
Immediate Access - 16 Videos Delivered Online - From Facebook to Twitter. Social Bookmarking to Squidoo, Hubpages and More.
SEO for Wordpress - Using a Blog for Optimal SEO Results($119.95 value)
Immediate Access - 40 Videos Delivered Online - From Blogging Basics to Syndication and RSS. From Content Creation to Offsite Optimization and More.
